The SmartPhone Movement
Understanding the current mobile (smartphone) movement.
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71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information on their smartphones take action within a day. (Google Mobile Ads Marketing Team)
Here are some results from an recent Google survey:
- 93% of smartphone owners use their smartphones while at home
- 81% browse the Internet
- 79% of smartphone consumers use their phones to help with shopping, comparing prices, finding product info to locating a retailer
- 70% use their smartphones while in the store
- 95% of smartphone users have looked for local information
Posted: Dec 16, 2011
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